Monday, February 22, 2016

Political & Public Advocacy— From Pamphlets to the Internet

         Abraham Lincoln, when speaking at Gettysburg, cited the nation’s founding as occurring with the Declaration of Independence, a document approved on July 4, 1776 by the Second Continental Congress which was meeting in Philadelphia. He noted that the country, at its inception, had been “dedicated to the proposition that all men are created equal.”

  In using July 4th and the Declaration as the date and document that “brought forth” the country, he was putting it above the Constitution, the legal agreement ratified by the original 13 states in 1788, five years after the successful conclusion of the Revolutionary War; a contract that had created the current federal government and might arguably be considered the real start of the United States.
      However, the Constitution had allowed the continuation of slavery—hardly in tune with the founding proposition of equality and inalienable rights--and was the divisive issue which had led to the civil war. In Lincoln’s reasoning, this constituted a fatal flaw. Hence his referring to the proposition as “unfinished work” and calling for “a new birth in freedom.”
      For Lincoln, carefully thought-out phrases and written arguments mattered. They conveyed important meanings, distinctions, and subtleties—all key tools in the art of persuasion.

     I doubt if anyone nowadays would argue his contention that the country’s birth occurred on July 4, 1776. I’m not sure very many Americans did back then, whether Northerner or Southerner.

     What is interesting to consider is that the actual fighting between the colonial and British forces had begun over a year earlier at Lexington, Massachusetts. And, furthermore, at that very moment, General George Washington and his army were laying siege to the British forces in Boston.

    The argument could be made that the real birth of the nation occurred on a village square in New England; however, despite the armed conflict that ensued, no formal declaration of separation had been made.

     In between “the shot heard around the world” and the ringing of the Liberty Bell was a period of hesitation, of uncertainty.  For many colonialists, the emotional ties with the mother country were difficult to sever, and more than a few hoped a peaceful settlement could be reached.

      Perhaps, more than a few of them were also hedging their bets, well aware that while Great Britain’s army might be in dire straits at Boston, they boasted the most powerful army and navy in the world and would be back in force. Possibly they nursed the hope that if matters didn’t get too far out of hand, the Crown and Parliament—after hanging the ring leaders--might otherwise be lenient with its wayward American colonies.

     Still, the fighting was going on and with each casualty, the opportunity for a peaceful compromise was becoming more problematic.

     What helped tip the scales, changing many people’s perception of what the fight was all about and why independence was the better course, was a 48-page pamphlet entitled Common Sense. Written by Thomas Paine and published early part of 1776, it had a galvanizing effect. In the textbook Out of Many: A History of the American People, the authors noted that “For years Americans had defended their actions by wrapping themselves in the mantle of British tradition,” considering themselves aggrieved citizens and seeking remedy through changes in the law.

     “But Paine argued that the British system rested on “the base remains of two ancient tyrannies,” aristocracy and monarchy, neither of which was appropriate for America,” the authors added.

     A passage from history.com noted that Paine fundamentally changed the tenor of colonists’ argument with the crown when he wrote the following:  “Europe, and not England, is the parent country of America.  This new world hath been the asylum for the persecuted lovers of civil and religious liberty from every part of Europe.  Hither they have fled, not from the tender embraces of the mother, but from the cruelty of the monster; and it is so far true of England, that the same tyranny which drove the first emigrants from home, pursues their descendants still.”            
      Pamphlets back then were the popular and most efficient means to distribute ideas and information and put forth a specific political or religious point of view. They remained an important means of mass communication through the 1800s, although newspapers became more and more prominent and influential as the 19th century progressed.  
      Common Sense would prove to the most famous and best selling one. Over 120,000 copies were sold within the first three months, a Connecticut newspaper reprinted it in its entirety, and George Washington had it read to his troops. By the year’s end it was estimated that a half-million copies were distributed throughout the colonies and had even crossed the ocean to England, France, and other European nations.
     In America, the widespread dissemination of pamphlets was possible due to printers being located in the cities and towns along the eastern seaboard, able to easily produce these inexpensive tracts. The documents tended to be short, written in a popular style, and were often recited aloud in gathering places such as churches, taverns, and town meetings. Copies could be distributed from one place to the other by postal riders, stage coaches, or ships.
   Paine and his writing would further aid the American cause during the War. In a series called The Crisis, he penned 16 pamphlets, with 13 of them produced in 1776-77 when many people were still on the fence and the cause of independence seemed doubtful.
    None were more moving than the opening lines of his first effort, initially published in the Pennsylvania Journal. It too was read to Washington’s troops on the eve of what became known as the Battle of Trenton. 
    THESE are the times that try men's souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its va 
     While the pamphlet (as a tool of public advocacy) lives on in a much smaller form as a handout for political campaigns, featuring photos of the candidate and family and using bullet points and brief statements to highlight their views and qualifications, modern America is well populated with would-be Thomas Paine’s.
    Their assorted compositions on governmental policies, social and cultural issues, and religious matters can be read in newspaper columns, magazine essays, and books. The print media, as it did back in those Revolutionary times, continues to serve as a mechanism for conveying thoughts, ideas, and proposals.
   However, now as then, there exist gatekeepers who limit and restrict the venue. Unless you produce your own newspaper or magazine or finance your own book (fairly expensive endeavors), the composition has to meet the approval of an editor or publisher and, even then, there is limited space.
   The internet has, of course, created a whole new paradigm for public discourse. Writers and advocates are only a blog or email away from presenting their latest article or plea, while the bulk of the citizenry can join in by posting comments or, on social media sites like Face book, offer their own opinions.
   In a lot of instances, the opinions expressed belong to a like-minded source that they’ve located elsewhere on the internet and are sharing.   I’ve noticed links to articles, often on-line newspapers or the web site of a large reputable organization, which is great—I’ve done a few of these “sharings” myself.
   But I suspect most users don’t actually click onto the site and read what’s been suggested by one of their social media friends. More often what you see is a graphic illustration or photo, accompanied by a brief statement or question (called a Meme), designed for emotional impact and to articulate in no uncertain terms a particular position or belief. With these postings, there’s little doubt which side of a political and policy debate the person is on.
   Facts and historical accuracy are not always found in these offerings. They are very much subjective and one-sided.  A sad outcome (at least to me) is that the internet has helped to reinforce the alternative universes that too often exist in political and public advocacy, with partisans having their own distinct versions of reality.
    The intent may be to persuade; however, more and more people seem to be talking past each other, preaching to the choir and demonizing any and all opposing views.
    Of course, people entrenched in their own attitudes and versions of reality existed long before the arrival of the internet. Even so, back then and still today, when sitting down to read a piece of writing, whether on a printed page or a computer screen, the activity provides an opportunity to open up the mind for a broader context, a more nuanced examination, and a different perspective. None of which the tirades, those emotional and hard-edged pieces of propaganda, can offer.
    As Lincoln, Paine, and many others have demonstrated, there are tools to persuasion. When the argument that’s being advocated is well constructed, its theme presented in a thoughtful and understandable manner, if it makes sense and seems plausible, if it inspires the reader to action or even opens their mind to a different possibility, then the mission has been accomplished.
   It’s a two-way street. What’s sought from the reader should also be expected of the advocate. When both sides are willing to listen, the public discourse is underway. The give-and-take of discussion and debate has begun.
   Making a persuasive argument was the goal back when pamphlets offered their version of Common Sense; it should still be the aim in this Age of the Internet.

    

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